Values should be defined based on industry or company benchmarks. Using a scale of 1 to 5 makes it easier to analyze content that may have different goals and still identify the good, the bad, and the ugly. Depending on the benchmark you choose, your scorecard may look different. Featured Related Content: How to Measure Content Marketing: The (Updated) Essential Guide how to record it You will create two quantitative worksheets.
Label the first one as "Quantitative Benchmark". Create a graph (similar to the one above) to identify your key metrics and the range required to reach each score. Use this as your reference sheet. Label the new worksheet "Quantitative Analysis". Your first column industry mailing list Content URL, Subject and Type. Label the next column based on your quantitative metrics (i.e. page views, returning visitors, page view trends). After adding details for each item, add the score for each item in the appropriate column.
Remember, the 1 to 5 rating is based on the objective criteria you recorded on the Quantitative Reference Worksheet. Determine your qualitative analysis It's easy to look at the metrics for content, shrug, and say, "Let's get rid of everything that's not eye-catching." But if you do, you're likely to lose your only mistake with great content that hasn't been discovered yet.