The fee is reasonable and it enables us to continue investing in our platform," he said. The new rule will be enforced from September 30, 2021. However, from the current point of view of developers and the industry, it seems that Google's 30% rule is not recognized. For example, dating app developer Match Group has previously publicly stated that it will not pay Google's 30% cut. In South Korea, due to the expectation that Google will take stricter measures, several media applications have recently "pre-emptive" complaints to the regulatory authorities; from the domestic industry point of view, it seems that Apple's App Store's 30% commission is more recognized.
Google, which has been following the free route, has begun to follow Apple's good example step by step, but is the 30% "Google tax" reasonable? 1. The Apple Fax List tax is in trouble We know that Apple's App Store has always collected 30% of the "Apple tax" - based on in-app purchases of virtual goods or services such as point cards, live broadcast software props, game currency, various membership recharges, etc. IAP system, and Apple takes a 30% share. For subscription services, Apple will charge 30% in the first year and 15% in the second year. However, the high commission of 30% has also been widely criticized by developers. Recently, Apple and Epic, the game developer of "Fortnite", about the 30% split, have made the incident more and more noisy.
The incident originated from Epic, the game developer of "Fortress Night", in an attempt to bypass the Apple App Store's commission and launched a new payment system. Users can choose to jump to the App Store or pay directly to the developer. Apple directly removed "Fortress Night" with the purpose of "killing chickens and warning monkeys" and deterring other unruly developers. Game developer Epic is apparently unwilling to compromise easily and sued Apple directly. After that, the progress of the incident became more and more intense.