"Smith serves as a natural face for the Moncler campaign," the label wrote in a press release. "As an actor, producer, and musician two - time Academy Award nominee and Grammy winner, Will brings an outsized imagination and dedication to creativity.
The Armoise is the combination of various aesthetic experiments fused into a quilted outerwear piece with a tailored hand. The rapper announced the release of her newest single "Up" while wearing a nostalgic look.
There's no denying Will Smith has established himself as entertainment heavyweight. But we mustn't forget that while the jacket does now "live in Moncler Sale the city" it was actually "born in the mountains".
Visitors to the virtual store can digitally move through the museum and navigate, shop and explore the Moncler products on offer, with the option to directly shop items via the pop - up.
"This one was about lightness and travel," he said of the latest collection. "What I think is amazing about a Moncler jacket is that it looks so heavy and protective, but it's so light that you can actually pack it into a small space.
Moncler is the only luxury brand associated with mountains, nature and constant search for innovation and evolution. "I just always have to stop, smell the roses, and be very, very present even in the smallest detail.
"It was actually a request from the Moncler store staff: they were asking for more waterproof boots," he says. "And I was like, I'd love to make one of those, you know " We know! And we are stoked to wear the result on every freezing - rain day for the rest of time.